Tuesday, February 11, 2014

The First Time I've Fallen In Love With An Olympic Uniform

Here's the blurb from Snowboarder Magazine:

To design the uniform for the 2014 Sochi Games, Burton once again turned to America’s heritage for inspiration. And nothing represents Americana more than handcrafted patchwork quilts and the American flag, which are both at the heart of the 2014 uniform. After a long hunt, Burton designers found the perfect vintage quilt at an antique fair. Then, they brought it home to Vermont where it was deconstructed and re-constructed by a veteran Vermont quilt maker in order to get it ready to replicate onto the outerwear fabrics. Following this, Burton developed a method to print exact replicas of both the quilt and a vintage American flag onto the fabric of the jackets. The end result is that the quilt pattern on the jackets looks like it was hand-stitched with patchwork squares – just like the original. And an exact duplicate of the vintage American flag is proudly featured on the jacket’s sleeve.

How can you not love this?!?!?!? Hats off, Burton. Job well done.

1 comment:

LucasFamCam said...

Totally agree! We said last night watching the snowboarding competition, USA might not have won any half pipe medals, but their uniforms were the BEST EVER!!! :)

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